While joking around with another attorney in his firm, Joel suggested the best way to handle a difficult colleague was to write a mystery and kill him off. It was a good joke, but it got Joel to thinking. The result was his first thriller, Motion To Kill, published in 2002. Publisher's Weekly said it was filled with high tension and had an electrifying finish. Four more thrillers followed featuring his smart and sassy protagonist Lou Mason, including Deadlocked, which Mystery Scene Magazine called "a real page turner delivered by a pro." It seemed that Goldman could do no wrong. Then unexpected health problems ended his legal career. Rather than dwell on the matter, Goldman turned to writing full time and created a new hero, FBI Special Agent Jack Davis, and gave his hero the same health issues that plagued him as a way to deal with the change in his life.
Not content to just write crime fiction, Joel got into the publishing business with a new company he started with fellow crime writer Lee Goldberg. They started Brash Books in 2014 with the ambitious goal of publishing "the best crime novels in existence". At first they focused on top notch authors whose works had gone out of print, and even went so far as to hire a private detective to track down one missing writer who they wanted to publish! Since the company started they have published dozens of award winning authors and over 80 novels.
"Ask yourself the question I ask myself each time I start writing a new mystery – what happens when things go wrong, especially when you think no one’s looking?"
- Joel Goldman